Google Primer

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What

Google Primer is a B2B learning app that offers quick, easy-to-understand lessons to help professionals and business owners grow their skills.

My role

  • Developed the team’s research plan and personally interviewed senior customers from F500 companies to generate insights.

  • Leveraged insights to define product positioning and partnered with UX writers to express the positioning in-product.

  • Personally managed performance campaigns (AdWords, AdMob, social) with budgets of $XM/year.

  • Owned team's thought leadership and presence at B2B events like CES and SXSW.

  • Drove go-to-market for local launches in Brazil and India, partnering with regional PR and Marketing to drive awareness and acquisition.

Outcomes