Google Primer is a B2B learning app that offers quick, easy-to-understand lessons to help professionals and business owners grow their skills.
Developed the team’s research plan and personally interviewed senior customers from F500 companies to generate insights.
Leveraged insights to define product positioning and partnered with UX writers to express the positioning in-product.
Personally managed performance campaigns (AdWords, AdMob, social) with budgets of $XM/year.
Owned team's thought leadership and presence at B2B events like CES and SXSW.
Drove go-to-market for local launches in Brazil and India, partnering with regional PR and Marketing to drive awareness and acquisition.
US: TechCrunch, TheNextWeb, EdSurge, Technical.ly
International: Paréntesis, IG.com, TecMundo, Bit Magazine, Mundo do Marketing, Canaltech, Exame, Na Prática
Took product from 0 to 1M+ downloads
Consistently exceeded quarterly acquisition targets by as much as 30%