Just a Line
Led a project team of 12 designers, developers, program managers, and vendors.
Defined feature set, authored PRD, and set out roadmap for the product.
Presented and defended decisions to senior-level stakeholders.
Partnered with Design and Engineering to build first-of-a-kind UX flows to sync an AR environment between multiple devices.
Validated designed decisions through user testing.
Enlisted collaborators in PR, Legal, and Marketing to ensure a successful launch.
Social: Tens of thousands of UGC posts on Instagram and Twitter
Recognition: Tom's Guide's Best AR Apps in 2021; Play Store Best Hidden Gems of 2018.
Metrics: Downloads in the millions. At launch, the iOS version was the highest-rated app from Google in the App Store*