Just a Line
What
Just a Line is the world's first cross-platform collaborative AR app. It lets you make simple drawings in augmented reality, together, on Android and iOS.
The app was one of the first public products to use ARCore Cloud Anchors, an API that allows multiple devices to join the same AR environment.
It was demoed to an audience of thousands of developers at Google I/O in 2018, downloaded by millions of people, and leveraged by Google Developer Relations and Sales teams as a demo of AR technology.
My role
Led a project team of 12 designers, developers, program managers, and vendors.
Defined feature set, authored PRD, and set out roadmap for the product.
Presented and defended decisions to senior-level stakeholders.
Partnered with Design and Engineering to build first-of-a-kind UX flows to sync an AR environment between multiple devices.
Validated designed decisions through user testing.
Enlisted collaborators in PR, Legal, and Marketing to ensure a successful launch.
Outcomes
Press: Tom's Guide Best AR Apps in 2021, Fast Company, The Verge, Forbes, Venture Beat, Engadget, TheNextWeb, TechCrunch, Business Insider
Social: Tens of thousands of UGC posts on Instagram and Twitter
Recognition: Tom's Guide's Best AR Apps in 2021; Play Store Best Hidden Gems of 2018.
Metrics: Downloads in the millions. At launch, the iOS version was the highest-rated app from Google in the App Store*