Margaret by Moonlight
Led the team of 10 marketers and creatives who came up with, developed, and produced the activation.
Presented the project to senior-level stakeholders in Product, Engineering, and Marketing to earn their buy-in and secure resources.
Supervised production on-site, troubleshooting issues as they arose.
Collaborated with PR to craft the narrative around the project and pitch it to press.
Did all of the above in about 2.5 weeks.
Social: Front page of Reddit
Metrics: On launch day, search volume for "Margaret Hamilton" was 10x higher than the 6-month typical (Google Trends)