Led a team of 5 creatives and product marketers working on the product's launch.
Defined privacy as a core pillar of the product positioning based on insights about power users or audio recorders (i.e., journalists).
Successfully advocated for privacy-preserving features, partnering with Product and Engineering stakeholders to weigh trade-offs between privacy and convenience for users.
Crafted the product's privacy messaging and worked with UX writers to incorporate it in-product.
Briefed and led creative teams to craft launch assets and the script for the product announcement at the 2019 Google Hardware Event.
CNN | "The biggest surprise of Google’s Pixel event is a transcription app"
Slate | "Pixel’s added layer of privacy is worth it"
Tom's Guide | "Few apps are quite as useful and reliable as Google Recorder"
Wall Street Journal | "Pixel 4's Transcription App vs. World's Fastest-Talking Woman"
Mashable | "Google Pixel 4 hands-on: Pikachu is fun, but the Recorder app is even cooler"
USA Today | "This is the feature I was most excited about"
Gizmodo | "The New Pixel 4 Real-Time Transcription App Is Amazing"
Awards: Tom's Guide's Best App of the Year; One Show Merit in Utility Category; D&AD Graphite Pencil in Digital Design
Metrics: Download and usage data is confidential