Stadia Announcement
What
Launched in 2019, Stadia is Google's entry into the $80B+ video game market. The product allows players to stream games directly to their TV, without consoles, game discs, or long downloads.
Stadia was announced during a keynote at the 2019 Game Developers Conference (GDC) to an audience of press, gamers, and industry executives.
My role
Led a team of 20+ marketers, creatives, and vendors responsible for the product's positioning, brand, and brand expressions (name, logo, etc.).
Leveraged insights about the target audience to define the product's positioning and relationship to the Google brand.
Presented the work to Stadia leadership and C-level Google executives to earn their buy-in.
Rallied cross-functional partners in PR, Events, Social, and Product to ensure brand cohesion across all announcement touch-points.
Outcomes
#Stadia was the top-trending hashtag on Twitter at announcement day, and social sentiment was overwhelmingly positive*
Press coverage was wide-ranging, including industry outlets (Polygon, IGN, Variety) as well as mainstream press (CNN) and international (BBC Mundo, Esquire Italia)
At least three people (that I know of) have gotten the Stadia logo tattooed on their bodies
Videos
