What

Launched in 2019, Stadia is Google's entry into the $80B+ video game market. The product allows players to stream games directly to their TV, without consoles, game discs, or long downloads.

Stadia was announced during a keynote at the 2019 Game Developers Conference (GDC) to an audience of press, gamers, and industry executives.

My role

• Led a team of 20+ marketers, creatives, and vendors responsible for the product's positioning, brand, and brand expressions (name, logo, etc.).

• Leveraged insights about the target audience to define the product's positioning and relationship to the Google brand.

• Presented the work to Stadia leadership and C-level Google executives to earn their buy-in.

• Rallied cross-functional partners in PR, Events, Social, and Product to ensure brand cohesion across all announcement touch-points.