Led a team of 20+ marketers, creatives, and vendors responsible for the product's positioning, brand, and brand expressions (name, logo, etc.).
Leveraged insights about the target audience to define the product's positioning and relationship to the Google brand.
Presented the work to Stadia leadership and C-level Google executives to earn their buy-in.
Rallied cross-functional partners in PR, Events, Social, and Product to ensure brand cohesion across all announcement touch-points.
#Stadia was the top-trending hashtag on Twitter at announcement day, and social sentiment was overwhelmingly positive*
At least three people (that I know of) have gotten the Stadia logo tattooed on their bodies